Building Cultural Capital Through Community
From transactional philanthropy to cultural participation.
Challenge
With TED Talks viewed 1.71B times in 2025, the challenge wasn’t visibility — but deepening year-round donor engagement behind one of the world’s most influential cultural platforms.
Strategic approach
STAN Paris advises TED on community-first, scalable participation formats — curating intimate salons across Europe, the Middle East, North America and Asia to grow its global membership and donor community.
Outcome
Strengthened TED's global donor relationships by designing philanthropy as participation.
STAN SCORE™
+
Cities activated worldwide
Global membership
community expanded
Across Europe, the Middle East, North America and Asia
New philanthrophic
commitments secured annually
Funding ideas that change everything
