The Global Creative Group Behind Fandom Growth

The Global Creative Group Behind Fandom Growth

Across Europe, America and the Middle East, our hubs combine local cultural intelligence with global creative excellence. Our model unites strategists, creators and technologists — grounded in the belief that culture is built, not bought.

MUMBAI

COPENHAGEN


LOS ANGELES

In Foundation


LOS ANGELES

In Foundation

80% of consumers say they’ve discovered brands they like as a result of their fandom.

81% of year-on-year growth is correlated with strong brand advocacy.

User-generated content drives 6.9× higher engagement than brand content.

Global Hubs

The founding hub of STAN Group. Based in Stuttgart, our 60-person social-first strategy and content team has shaped Germany’s digital and creative landscape since 2010. Our Berlin outpost operates as a cultural research lab embedded in one of Europe’s most buzzing creative centers.

Michael Kugler

Founder & CEO, STAN Group

Michael Kugler

Founder & CEO, STAN Group

Michael Kugler

Founder & CEO, STAN Group

STAN Paris leads the group’s work in Cultural IP and strategy. From award-winning partnerships to curated experiences and capital alignment, we bring together world-class talent, visionaries and investors to turn ideas into movements and long-term growth.

Felicity Fellows

Founder STAN Paris,
Co-Founder & CSO STAN Group

Felicity Fellows

Founder STAN Paris,
Co-Founder & CSO STAN Group

Felicity Fellows

Founder STAN Paris,
Co-Founder & CSO STAN Group

In Saudi Arabia, STAN works in collaboration with Maisam Collective, an independent cultural and creative advisory practice founded by HRH Princess Dena Nahar AlSaud. Together we advise institutions and brands on market entry, major cultural platforms and strategic initiatives across the Kingdom’s cultural economy.

HRH Princess
Dena AlSaud

Founder Maisam Collective

+ Partner STAN Group

HRH Princess
Dena AlSaud

Founder Maisam Collective

+ Partner STAN Group

HRH Princess
Dena AlSaud

Founder Maisam Collective

+ Partner STAN Group

Built across continents. Designed to move culture.

Built across continents. Designed to move culture.

Are you ready to build culture, not just campaigns?

© 2026 STAN GROUP

Are you ready to build culture, not just campaigns?

© 2026 STAN GROUP

Are you ready to build culture, not just campaigns?

© 2026 STAN GROUP