Reframed comfort as cultural confidence — making the everyday feel iconic.
Challenge
sloggi was widely worn but rarely talked about. While deeply embedded in people’s everyday lives, the brand lacked visibility in culture — with comfort taken for granted and the everyday overlooked as something worth celebrating or sharing.
Strategic approach
STAN translated “Everyday Iconic” into a 360° cultural platform — activating real-life moments across channels and empowering creators and retail partners to turn everyday situations into expressions of confidence.
Outcome
Turned ordinary moments into cultural signals, positioning sloggi as a brand that celebrates confidence in the everyday.
STAN SCORE™
%
→
%
Digital relevance uplift
+%
Earned media growth
+%
Brand association with confidence and comfort
