Turning history and education into active participation.
Challenge
Thirty years after the fall of the Berlin Wall, its meaning had faded for a generation with no lived connection to it. Traditional education struggled to convey scale, impact, and relevance — reflected in a STAN SCORE™ of 48%.
Strategic approach
The Berlin Wall was rebuilt inside Minecraft as an interactive AR experience, later expanded into an educational toolkit that reconnected young audiences with history through participation.
Credits: Henrik Grubak - Founder, STAN Copenhagen, and Tao Thomsen
Outcome
Reactivated the Berlin Wall for a new generation through exploration, participation and shared experience.
STAN SCORE™
%
→
%
Youth relevance uplift
€M+
Earned PR value
€M+
Funding ideas that change everything
