Reimagining the Future of Arts Patronage
Connecting artists, collectors and culture through participation
Challenge
For four decades Art Basel defined the global art market through its fair model. As art’s role expanded beyond commerce into cultural influence and impact, the opportunity was to deepen relationships between artists, collectors and culture.
Strategic approach
Advised Art Basel’s leadership on evolving the art fair model into a participation platform for its most engaged collectors. The concept, Art Basel Inside, proposed curated journeys, rare access experiences and strategic alliances connecting artists, collectors and places.
Credits: Felicity Fellows - Founder, STAN Paris
Outcome
Reactivated the Berlin Wall for a new generation through exploration, participation and shared experience.
STAN SCORE™
High-profile cultural journeys defined
Leadership workshops on collector engagement and relationship strategy
Strategic alliance framework
and partner ecosystem mapped
Strategic clarity and alignment
achieved across leadership
